Sebastian Creischer

Sebastian Creischer

Business Development Manager

Solution Examples

Podcast Episodes

#176
#176

Smart Building & Workplace IoT with ICONICS

Smart buildings aren’t just found in new construction. In this episode, André Lange and Sebastian Creischer from ICONICS explain how even older office and industrial buildings can be intelligently connected using IoT – without extensive retrofitting. There are two approaches in focus: Building-centric applications for energy, climate, and HVAC systems – and people-centric solutions for desk booking, navigation, and space utilization. Both can be modularly integrated using ICONICS software, such as Genesis64 and the Intelligent Building Software Stack (IBSS). The guests explain how diverse systems and sensors – including BACnet, Modbus, OPC UA, and MQTT – can be securely connected via an integration platform. Even challenges like listed buildings can be smartly overcome with this. Exciting use cases include digital room booking, ad-hoc navigation via app, or presence tracking for space management. Everything can be integrated wirelessly, scalably, and without disrupting ongoing operations. Looking ahead, the future is clear: AI-powered anomaly detection, colleague finders via Bluetooth, and smart parcel services in the office show where things are heading. Tune in now to learn how IoT creates measurable value in buildings – from energy efficiency and CO₂ reduction to a better workplace experience.

Jul 9, 2025
#118
#118

Smart Manufacturing Kaizen Level (SMKL) – data acquisition, visualization, analysis and optimization for customers

Sebastian Creischer describes how ICONICS, as part of the Mitsubishi Electric Group, acts as a link between ICONICS and Mitsubishi Electric in the DACH region. The focus here is on the realization of smart factory projects and the connection of a wide range of devices in production environments. The data provided by ICONICS is used for visualization, historization and analysis in order to map various applications on all end devices. Stefan Knauf emphasizes the strategic importance of the acquisition of ICONICS by Mitsubishi Electric. This acquisition marked the start of a new strategy aimed at transforming Mitsubishi Electric into a digital-oriented company. By combining hardware expertise and software solutions, new solutions are created for customers, particularly in the area of smart factories and digitalization. Both guests emphasize that the collaboration between ICONICS and Mitsubishi Electric covers a wide range of industries, with projects ranging from visualization and control of machine processes to the establishment of paperless factories. The efforts in the area of energy efficiency and quality improvement are also particularly noteworthy. The discussion will also highlight the challenges and solutions associated with the integration of different hardware and software components, as well as the importance of partnerships and customer involvement in the realization of projects.

Dec 6, 2023
#110
#110

ContiTech’s solution strategy for 80 plants with central department at its heart

Sebastian Creischer from ICONICS and Maren Beckmann from ContiTech share exciting insights into their collaboration in this podcast episode. When ContiTech was looking for an advanced MDA/PDA solution, they came across ICONICS, a company known for its global presence and universal software solution – from commercial to critical infrastructure. A focus of this episode is on data collection and analysis. Local buffering and compression of data minimizes network utilization. Data analysis, supported by statistics and special formulas, makes it possible to calculate important key figures such as OEE or CO2 per manufactured part in real time. Maren emphasizes the crucial role of key users, who not only analyze data, but also recognize complex relationships and identify problems. Sebastian highlights ICONICS’ capabilities in real-time analytics and universal connectivity, while Maren looks at practical application and implementation from ContiTech’s perspective.

Oct 11, 2023
IoT Use Case

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