We make your IoT offering visible. To the decision-makers who matter.
You deliver 60 minutes of input – we produce practice stories, podcasts, and articles that reach 15,000+ IT/OT managers and production leaders monthly.
- Use-case storytelling instead of product slides
- Visibility with decision-makers in mechanical engineering, automotive, pharma, and production
- Editorial + distribution + KPI reporting in one setup
▶ Explained in 2 minutes
How the partnership works – click & watch
Already trusted by
A selection of our partners from software, IT services, and industry
Sound familiar?
IoT vendors all face the same challenges – we solve them.
Complexity
Your IoT value isn't understood in 10 seconds – decision-makers scroll past.
Trust Gap
Without real-world proof, every product page looks like marketing fluff.
Resources
Good content takes time and expertise – internally, both are missing.
NDA / References
Your best projects exist but are NDA-protected and can't be communicated.
Wrong reach
LinkedIn reach is large, but rarely the right one – you barely reach decision-makers in IT, OT, and production there.
Education needed
Your product is new, the market doesn't get it yet. Direct lead channels fall short – first comes understanding, then pipeline.
Who we work with best
Two profiles, clearly separated – so you recognize yourself instantly.
You're a manufacturer or machine builder.
For automation, machinery & plant engineering, component manufacturers
You have IoT products and first delivered projects. Your marketing is looking for the right story angle to bring new solutions to market strategically.
Typical for you:
- You need to educate the market before pipeline emerges
- You want to make practice references visible without breaking NDAs
- You're looking for access to users who are already digitally mature
You're a software, IoT, or platform vendor.
For IoT platforms, IT services, consultancies, connectivity & data
Your marketing has little time for elaborate briefings. You need a setup that continuously creates visibility with real decision-makers – without extra effort.
Typical for you:
- You want less briefing effort than with publishers or agencies
- You need reach with deep technical substance, not mass channels
- You want results you can show in your next quarterly review
The platform in numbers
15,000+
monthly visitors
50+
IoT partners
480+
Solution examples
20+
Countries
How the collaboration works
No content stress, no freelancer chaos. You tell us about your projects, we turn them into content that industry decision-makers understand and share. It's that simple.
What you actually get
No abstract services – but finished outputs your marketing can use immediately.
Solution Story Examples
Problem → Solution → Result. Simple enough for anyone to understand.
Editorial & Story Engineering
We turn tech-speak into plain language that sells.
Multi-Channel Distribution
Website, newsletter, LinkedIn, events – we publish everywhere.
Podcast Appearances
You as the expert. We host, edit, and publish.
NDA-Safe Stories
Anonymized, yet convincing. Works more often than you'd think.
Performance Reporting
Views, clicks, reach – you see what works.
Your effort? 60-minute interview + final approval. We handle everything else.
Why IoT Use Case?
Compare us with the alternatives – and decide for yourself.
IoT Use Case | External Agency | Internal Team | |
|---|---|---|---|
| Content Quality | Editorial team with IoT expertise | Generic freelancers | Time-constrained team |
| Audience Access | 15,000+ IT/OT decision-makers/month | No own reach | Own channels only |
| Your Effort | 60 min interview + approval | Briefings, reviews, coordination | Full-time resource needed |
| Time-to-Market | First content in 4–6 weeks | 8–12 weeks typical | Months to get started |
| IoT Expertise | 480+ documented solution examples | Onboarding required | Often no domain know-how |
| Distribution | Website + newsletter + LinkedIn + events | Content creation only | Sporadic LinkedIn posts |
Content Quality
IoT Use Case
Editorial team with IoT expertise
External Agency
Generic freelancers
Internal Team
Time-constrained team
Audience Access
IoT Use Case
15,000+ IT/OT decision-makers/month
External Agency
No own reach
Internal Team
Own channels only
Your Effort
IoT Use Case
60 min interview + approval
External Agency
Briefings, reviews, coordination
Internal Team
Full-time resource needed
Time-to-Market
IoT Use Case
First content in 4–6 weeks
External Agency
8–12 weeks typical
Internal Team
Months to get started
IoT Expertise
IoT Use Case
480+ documented solution examples
External Agency
Onboarding required
Internal Team
Often no domain know-how
Distribution
IoT Use Case
Website + newsletter + LinkedIn + events
External Agency
Content creation only
Internal Team
Sporadic LinkedIn posts
These are the users you reach through us
Real IT, OT, and digital transformation leaders from manufacturing companies and machine builders – not anonymous LinkedIn reach.
A selection from over 15,000 monthly visitors from industry, mechanical engineering, and automotive.
What our partners say
„The network matchmaking was a perfect hit – professionally and personally. The first contact was immediately convincing, we could pick up right away and are already planning the next steps. Great collaboration – iotusecase.com is a fantastic platform. Happy to do it again!"
Rica Holzmann
Managing Director
„I look at IoT from the financing side and the 'banking' needs emerging in the I4.0 context. The use cases in the podcast are a great source of inspiration – especially the business models."
Florian Wochner
Senior Project Manager
„The right offer at the right time. Awareness and above all collaboration are essential in times of digitalization. Transformation is shaped by people – and the team around Madeleine definitely knows how to make it work best for the SME sector."
Thomas Weisshaupt
Managing Director
„Impressive! The generalist approach of looking at the added value of new networking technologies holistically and in context is very exciting – especially because it builds a bridge between the different stakeholder groups in German industry."
Christoph Mank · Senior Product Manager
„A great channel, very professional. The podcasts not only have a very high technical standard, but are also presented in a very contemporary and appealing format."
Thorsten Stoffel · Product Manager
Why our users are qualified leads
Users access IoT Use Case for free – for one clear reason: they're looking for solutions to concrete projects, not advertising. That's exactly why your story works with them.
Free for users
Users pay nothing – they come voluntarily because they're looking for real knowledge. That makes them open to your content.
Already BANT-qualified
Whoever contacts us has a project, a budget, and a timeline. You're not talking to students, you're talking to decision-makers.
Use case instead of product search
Users think in challenges, not vendor lists. Your story is the answer to their question.
Choose the package that fits your goal
From first visibility to market leadership – start where you are and grow with us.
Basic
2,900 €
€ / year · plus VAT
For vendors who want to become visible first
Your result
Decision-makers find you – not the other way around
SEO boost + LinkedIn reach from day 1
Included:
- Partner profile as company landing page
- Linked contact profiles (e.g. BD)
- SEO boost through domain reputation
- LinkedIn post at launch with tagging
- Ongoing mentions for relevant topics
Start
4,900 €
€ / year · plus VAT
For vendors with first projects who want to show references
Your result
Your projects become sales arguments
1–3 practice stories + podcast appearance live
Included:
- Everything from Basic, plus:
- 1–3 solution examples (Problem → Approach → Result)
- 1 podcast appearance as expert
- Multi-channel distribution
- Reach reporting with KPIs
Growth
8,250 €
€ / year · plus VAT
For established vendors who want to become market leaders in their segment
Your result
You become the go-to brand in your topic area
Up to 6 solution examples + strategic guidance
Included:
- Everything from Start, plus:
- Up to 6 solution examples
- 1 podcast appearance
- Stronger placement & insights
- Quarterly content updates
- Strategic quarterly call
Optional modules (add-ons)
What we don't do
So it's clear what we're the right partner for – and what we're not.
No pure ad placement.
We produce content with a real use case – no banners, no ads without substance.
No lead lists.
You get visibility and qualified inquiries through content – not bought address data.
No NDA breach.
We anonymize professionally. What's under NDA stays under NDA – even in the story.
No exclusivity per industry.
We work with multiple partners in the same industry, but keep topics and use cases clearly separated.
When to start with us
A trade show is coming up.
SPS, Hannover Messe, achema – you want to be visible before and after the event, not just at the booth.
A new product is going live.
You're launching a new solution, module, or service and need education work, not just advertising.
Next year's pipeline needs visibility.
You're planning Q1/Q2 of your marketing roadmap and want continuous reach instead of one-off actions.
Frequently asked questions
Ready to become visible as a solution provider?
Tell us briefly what you want to achieve – we'll get back to you within 24 hours with a concrete recommendation on which package fits your goal.