Fabian Distel

Central Service Platform: Murrelektronik & elunic digitize product data

How can product information and digital services be provided more efficiently – internally and externally? Murrelektronik and elunic demonstrate how standardization and a platform approach can transform scattered data silos into a scalable system. The challenge: Sales, support, and other internal departments had to manually collect product data and documentation from various sources – web shop, CRM, internal tools. These fragmented systems led to duplicated work, broken information flows, and an inconsistent data landscape. The solution: Murrelektronik chose a modular white-label solution based on shopfloor.io by elunic. The aim was to make all digital services – from the product catalog to user administration – centrally accessible via one platform. The technical foundation is based on Asset Administration Shells (AAS), which provide structured and versioned data for various applications. Next step: An AI-powered assistant (ShopfloorGPT) is set to further simplify access to the platform – via a chat window that understands natural language. Initial modules have already been integrated, with further development progressing iteratively and in close alignment with real-world needs. The result: Fewer manual processes, a centralized data structure, and a modern platform that increases internal efficiency and lays the foundation for future customer services. A concrete example of how digitalization can be implemented through clean data structures and modular technology – beyond the buzzwords.