ABOUT US
We translate IoT complexity into real practice
IoT Use Case is the leading content hub, solution finder and expert network for Industrial IoT. We make field-proven solutions discoverable – categorized by real use cases, verified through a trusted industry network.
489+
Solution Examples
50+
Industry Partners
15.000+
Users
210+
Podcast Episodes
“We don’t sell software or hardware. We are the neutral filter in a noisy market.”
Ing. Madeleine Mickeleit · Founder & CEO
OUR PLATFORM
Content Hub · Solution Finder · Expert Network
350+ Solution Examples
Real-world industry projects – editorially curated, categorized by use case, focused on value rather than marketing. Complemented by 190+ podcast episodes with real implementation experience.
Structured Search
The platform makes IoT searchable: by industry, functional area and use case. Users find in minutes what others research for months.
300+ Active Members
Our user group connects industry practitioners – no sales pitch, no agenda. Direct peer-to-peer exchange.
What sets us apart
No Buzzword Bingo
We translate technical complexity into clear, practical language – so decision-makers quickly find what matters.
Verified Practice
Every solution example is based on a real project. We verify practical applicability – anonymized presentation under NDA is possible.
Neutral & Independent
We are not a reseller or integrator. Our recommendations are based on data from hundreds of real projects – not commissions.
AI & Search Engine Optimized
Structured content based on use-case logic makes our platform discoverable – in traditional search and in AI systems.
THE TEAM
The people behind IoT Use Case
connecting industry with practice.
Christoph Baier
Co-Founder & Matchmaking-Lead
As a co-founder of IIoT Use Case GmbH, I specialize in strategy and innovation. I am also the managing director of Ambivation GmbH, where we bring companies and startups together for collaborations and open innovation. My personal focus is on software, real estate, industry, and energy. I am dedicated to creating value through entrepreneurship.
Khalil Bürgstein
Content Creation & Transkription
As an expert in transcription and translation, I bring in-depth language skills and a keen eye for detail to the table. With my degree in German and English, I ensure that messages are communicated clearly and precisely—a crucial factor in understanding the value of IoT projects. I help convey innovative solutions in writing in a way that is both clear and effective.
Elke Guntz
Content und Partner Marketing Manager
As a Content and Partner Marketing Manager, no partner gets past me. Together, we implement marketing campaigns efficiently and successfully. With a Master's degree in International Corporate Communication and Media Management, and several years of experience in marketing and PR across corporate, agency, and start-up environments, I'm excited to support our national and international partners.
Anne Hölbing
Content & Communications
A confident and ambitious person with a hands-on approach. I’m interested in the digital world, new business ideas, and sharing visions. ESTP-A best describes me. I have several years of professional experience as an online content marketing manager.
Fabian Mattheis
Co-Founder | Marketing & Operations Lead
As the communications expert on the founding team, I ensure that our use cases, podcast episodes, and the many other pieces of our exciting content are presented in the right context. My years of experience in the agency world and my master’s degree in marketing provide the solid foundation needed to develop the right IoT communication strategy.
Ing. Madeleine Mickeleit
Founder & Managing Director
“Let’s think outside the box!” – As a mechanical engineer and expert in IoT business development, I’ve seen virtually every relevant use case in the industry. Every day, I engage with companies to understand their specific challenges and work with them to identify the best IoT technologies and partner solutions. My focus is on developing tailored approaches that are not only innovative but also practical and scalable.
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Mona Nisan
Partner Marketing und Eventmanagement
My many years of experience in marketing within the IT industry have not only provided me with extensive expertise but have also given me valuable insights into the various aspects of marketing. As someone who views challenges as opportunities, I am always ready to turn visions into reality. My passion for a structured approach and detailed planning enables me to coordinate complex projects with precision and efficiency.
Manuel Schneider
IT- und Content Management
Reliable and meticulous team player. I am coordinator and administrator for the content management of our platform and for our IT tools. Bachelor's degree in Translation Studies for IT and Master's degree in International Technical Communication with a focus on IT and content management systems.
Dr. Peter Schopf
Podcast Co-Host
My professional career has taken me through various leadership roles at Siemens, where I helped shape forward-looking fields such as the Internet of Things, SaaS solutions, and augmented reality. While pursuing my Ph.D. in Business Informatics—a program I began concurrently during my time at Siemens—I founded my own company together with my brothers. We specialize in training, consulting, and the implementation of generative AI and digitalization solutions. As co-host of the IoT Use Case Podcast, I bring the connection between industrial innovation, technology, and science to the table.
Let's talk.
Whether you're a user, partner, or simply curious – we look forward to the conversation. No sales pitch, no empty promises.
