Madeleine Mickeleit

„Industrial digitalization as daily business“ – After her dual degree in mechanical engineering, Madeleine Mickeleit transitioned from a technical role in automotive body development into the world of digitalization. Her drive and motivation came from the fascination of understanding complex matters in depth within Industry 4.0 projects and bringing the right stakeholders together for a successful outcome.

„As in private life, so in professional life“ – Madeleine pursues her daily work with passion. She loves learning more every day about new providers, technologies, and solutions, constantly expanding her knowledge and communicating it in practice as an influencer. „Digitalization means mindset“ – Digitalization requires courage to go new ways, an ecosystem mindset, and openness to rethink established structures. A future-driven mindset, combined with the will to see digitalization as an opportunity, is decisive for success. Madeleine has made it her mission to drive digitalization forward with her customers through positive energy combined with hands-on methodology.

The focus of her daily work lies in the area of Industrial Internet of Things. Madeleine Mickeleit has chosen this challenging key concept of Industry 4.0 as the focus of her career. Her career path includes successful sales work at Siemens MindSphere, her role as a Digital Consultant at Accenture, recognition as Top Tech Influencer on LinkedIn 2021, and – in parallel since the beginning of that year – her new role as founder of „IIoT Use Case“ (iotusecase.com). „If not me – then I know someone“ – Close networking, creativity, initiative, and authenticity run through her life and are now paying off. She understands how to engage CEOs, managing directors, and department heads in professional discussions and place company messages in talks. As a moderator, podcast host, and CEO, she is successfully active in the network.

The idea for IoT Use Case came from Madeleine Mickeleit’s own project experience. She experienced firsthand how difficult it is for companies to access reliable implementation knowledge for digitalization and IoT projects. Co-founder Fabian Mattheis knew the marketing world inside out – and therefore knew exactly what has no place on a platform like this. Together with the team, they have since built up the network behind it.

The real problem is often not that there is no knowledge at all. On the contrary: in many companies, a lot of work has already been done. Other businesses have already „successfully“ implemented similar use cases, experiences have been gathered internally, technologies evaluated, and solutions built. But in Europe, this knowledge is often not available where it is needed for the next decision. It is stuck in PDFs, on SharePoints, in presentations, in individual project files, or still in people’s heads.

When a company today wants to implement a specific use case, exactly one central answer is often missing:

Who has already solved a similar problem, under what conditions, with which products, and above all with which overall solution?

Co-founder Fabian Mattheis knew the marketing world inside out and therefore knew very precisely what has no place on a platform like this: interchangeable claims, unclear references, and nice stories without a solid foundation. Together with the team, they built up the network behind it.

This is exactly where IIoT Use Case GmbH comes in. With the IoT Use Case brand, Madeleine Mickeleit builds an accessible platform that makes relevant knowledge from real projects structurally visible. Beyond that, the actual implementation knowledge lies in her community and in the underlying database: where it becomes traceable which use cases have already been „successfully“ implemented, under what conditions, and which solutions have proven themselves in practice.

A second problem adds to this: The market is strongly shaped by product marketing, references, and success promises that are understandable from a company perspective but often insufficient for users. Sometimes purchasing decisions are made on this basis without reliably verifying how real, how transferable, and how sustainable these references actually are.

That is why IIoT Use Case GmbH verifies not just content, but also providers, contacts, and project depth. Their aspiration is to be a reliable source and trusted advisor for Industrial IoT decisions. This means: real contacts, traceable projects, and verification that goes beyond what is visible in marketing materials.

Madeleine Mickeleit’s personal drive was clear from the start: She did not want to create yet another platform for nice stories, but a place where companies can gain faster access to relevant, curated, and verified implementation knowledge. Because this knowledge ultimately determines whether digitalization projects can be implemented faster, more soundly, and with less uncertainty.

The team started at the end of 2019 – since then, „IoT Use Case“ has been continuously and successfully developing its approaches. They have 70+ industry partners, 2,100+ podcast listeners, and 350+ use cases on the platform and in the database, as well as social selling posts with 14,200+ impressions. IoT partners and customers present their IIoT portfolio approaches, use cases, and solutions every day. Customers learn about existing IIoT technologies, solutions, providers, users, and products through use cases, as well as recommended approaches. They use the information for potential purchasing decisions, choosing providers or implementation partners, and staying up to date on new trends and solutions in the ecosystem.

„Just do it, stay focused, and think new“ – Madeleine Mickeleit took the initiative and, alongside her full-time employment, made the decision at the beginning of 2020 to follow her company vision based on the prevailing market challenges. She initially started with the technological niche podcast „IIoT Use Case“, which evolved through active demand into a comprehensive format and today’s network of 60+ renowned partners. Through cooperative collaboration, she absorbed market inquiries and impulses and developed a business model that now sustains the costs and expansion possibilities of the entire project. The networking, iterative feedback culture, and competence are now paying off in real metrics. She draws from her resources of innovation and change competence, which simultaneously represents her fundamental intrinsic motivation for driving this project forward.

In the heterogeneous IT and OT (automation technology) world, she authentically inspires both technical departments and managing directors. She promotes learning curves in the multilayered industrial IoT world to make the added value of cloud applications tangible in German and European industry. With her open character, the right mindset, and a good dose of creativity, Madeleine broadens the diversity of perspectives for complex challenges. As an influencer, she enjoys high acceptance among established mid-market companies, with whom she designs events, writes specialist articles in trade journals, or conducts matchmaking for digitalization projects. She brings the necessary expert knowledge about the IoT technology stack, the providers and users in the market, as well as their sensitivities and objectives. This helps especially mid-market companies stay sustainably competitive and shapes the future of businesses.